Shop by Concern Meet the App
Our Story
Edna, illustrated with glasses Maud, illustrated with glasses

Edna & Maud's

For the midlife and beyond stuff nobody talks about, and for the millions of tips, tricks and products organized at your fingertips!

You're on the list. We'll be in touch. 💌
Scroll
Shop by concern

Whatever it is,
there's an aisle for it.

Gummies, tools, and everyday relief, all in one place — so you're not piecing together five different brands for five different things nobody warned you about.

Didn't find your aisle? Tell us what's missing →

Edna Maud
Not the shop — the daily companion

The aisles are for what you buy once. This is for every day in between — and the decades after.

Edna nags you through the dead hangs and grip strength checks. Maud reads the actual longevity research. Together they check in daily — hot flashes, stress, mobility, GLP-1 symptoms, the sitting-rising test nobody wants to do — and tell you when it's actually time to worry versus time to laugh it off.

7 days free. Card required, first charge only if you don't cancel.

Meet Edna & Maud's App
A column

Ask Maud

Real talk, delivered proper.

"Maud, is it normal to cry at a dog food commercial?"

Darling, if you haven't cried at one this month, we need to run some tests.

— Maud

The full column lives on each aisle — scroll down and pick yours.

A list

Edna's Best Of

Things worth your money that aren't ours.

Today's pick — Hair Thinning "The detangling brush I actually use for thinning hair." See it →

Full picks, by category, live on each aisle. Edna just has opinions everywhere.

Our Story
One says it straight. One says it proper. Neither one holds back.
Edna and Maud sitting in beach chairs, dishing under a canopy at sunset

Although Edna and Maud are both dogs as mascots for the company, they're loosely based on — and a tribute to — the real-life grandmothers of the founder. Both were doctor's wives. Both had zero chill about anything, and neither one ever noticed.

Edna was a nurse without a filter — she'd interpret your lab results, tell you your outfit was too tight, and describe what an orgasm or a hot flash actually feels like, all at the same Sunday dinner table before the rolls came out. Maud was old-school proper — pearls, a fixture on every guild and committee in town — the kind of lady who could say something absolutely filthy in the same breath as offering you more sweet tea, and you'd thank her for both.

Ask either of them about "female aging troubles" at your own risk. You will learn things. Things you cannot unlearn. Things you will eventually bring up in therapy. They said it anyway, because someone had to, and because watching a table full of relatives choke on their tea or cocktail in shock was, frankly, half the fun.

They spent their whole lives being told "it's nothing" by men who'd never once had a hot flash in a business meeting. It was never nothing. Their granddaughter got tired of the scavenger hunt eventually — the gummies over here, the good scalp brush buried in a five-year-old Reddit thread over there, dead silence on what a GLP-1 actually does to your hair, your gut, and your entire personality — and built the one-stop version. Same bluntness. Better manners than the internet. Barely.

Edna and Maud never whispered. So neither do we.

Be the first to know

We're still adding aisles and sharpening opinions. Join the list and you'll hear the second the site goes live — plus the occasional joke only Edna and Maud could get away with.

You're on the list. We'll be in touch. 💌
Unsubscribe anytime.